To Build a Strong Brand within the Fashion Industry Essay

To Build a Strong Brand within the Fashion Industry - Essay Example This paper illustrates that interpretivism has been found to be applicable for this particular research study. Interpretivism combines varied approaches together and tries to comprehend the humankind as it is experienced and made considerable by the experiences of human beings. This philosophy takes into account the individual experiences and their beliefs and opinions to form a genuine conclusion that presents a study that lay concealed in such human experiences. In short, this approach takes the individual understanding to reflect the outcomes of the study. Thus this research philosophy has enabled the present study to focus on the details of the research to determine an understanding on building of a strong brand in the fashion industry. The research has been based on a secondary study involving both qualitative and quantitative research methods. Thus the data that have been collected and used for the study have both qualitative as well as quantitative information. For instance, t he business reports included financial status of the fashion companies, hence involving quantitative data. On the other hand, the theories and previous researches concerning build-up of strong brand in the fashion industry were qualitative in nature. Qualitative methods require the research study to describe the types and qualities of people or incidents without expressing them in the form of numerical figures.